What Are The Ways To Improving Fundraising? An Insight

Donor management is never easy no matter how easy it may seem; there is always some information that you will need to get and some that you will need to impart in order to learn some of the best ways of it.

In the many things about donor management the one that counts to be the most important of all is improving fundraising and getting into the skills of it all for the best results. Here in this article are the ways you need to follow and imbibe to improve the fundraising program for your nonprofit or church.

1. Be Transparent with Your Donors – Though this might seem like an obvious point, it is usually the one that is most ignored, and the most important of all. What is important about transparency is your donors being able to trust you with all – from your plans to our ideas and ideologies. Also, this is an important point to note because only when they trust you will they be able to steward their money well and you must be able to show them you are doing so. By ‘transparent’ we mean both financial and program transparency.

Financial Transparency: You might not be considering financial transparency to be an important point but this should definitely be on your list of important things. It is considered important to release a note time to time which would show how you are allocating your funds, but your donors are not going to sit and read through that long document. Make sure you give your donors an easy way to digest how you are investing their money. Create a graph, chart, infographic etc. And if it looks like you spent more in say, fundraising, than expected, explain why. Your donors love your mission and giving them a peek behind the curtain creates a sense of belonging and teamwork.
Program Transparency: Program transparency is all about the IMPACT. If you can show your donors the impact their money has made in changing the lives of those you’re serving or where the money has impacted, you can be sure you’ve done your thing right. Create annual reports showing the graphs of how far you’ve come with the support, meanwhile mentioning exactly where you want more changes and where you’re striving to achieve more.

2. Optimize our Donor Experience – Your donors shouldn’t be there for just one years or only a period of time, and that is possible only if you manage to optimize the donor experience convincing them that there are things that’ll help you stay in contact for more than one donation period. Try personalization (which definitely does no longer mean just hey and the first name); it is always recommended to stay in touch with the donors through emails, letters and phone calls. You can segment based on last gift amount, last gift date, a specific campaign – anything. And then create fundraising messaging around each category.

3. Audit Your Systems – Thought this is not important? Wrong!!! One of the most important points to be considered to improve fundraising is to audit your system – audit on your end – use the right set of tool and the right techniques. Keep the audit impartial and keep it clear – this will help you understanding how far you’ve come with your fundraising program and exactly how far you will be able to go with it.

Fundraising for churches, charities and non profits is the thing that does the most benefit and an increase in the finds over a stipulated period of time is exactly what they’re striving for. It is therefore recommended that you use these set of tips mentioned above and create a draft accordingly of you new ideas and plans for an increase in the funds.

Book Review: Major Moves

Genre: Contemporary

Word Count: 6,660

Average Goodreads Rating: 3/5 stars

My rating: 1/5 stars

Jolene Franks and Sam Caldwell have been ready to tie the knot for a year. But thanks to both of them being deployed, the wedding was postponed. Until now. Finally they can take a break from the military long enough for a honeymoon, but they’ll never take a break from being patriots serving their country.

This book could have been so good. There’s a kickass military heroine, a long-awaited reunion and even some (almost) steamy sex scenes as well as a honeymoon in Hawaii. Oh yes, this book had potential, and that is probably why I’m so angry at it at the moment.

I don’t even know where to begin with this crazy storm of horrificness. There’s the rushed love story, the barrage of characters at the end (because this is just an introductory novel for the “real” books of the series, featuring the other characters) and the patriotic moral being shoved down my throat.

There’s no reason for this story be less than at least 15,000 words. The whole thing was so rushed, I couldn’t even care about Jolene and Sam when they got married. Then the honeymoon in Hawaii was glossed over. And believe me, you don’t gloss over a honeymoon in Hawaii. Ever. I don’t care how uneventful it is, you don’t go from one flight to the next without at least mentioning a romp in the sheets, or a luau, or something in between.

The sex scenes in this story could have been good, but for some reason they just weren’t, not even when the two of them joined the mile high club. Maybe because the writing style wasn’t my favorite, or I just wasn’t that attached to the characters, but they just weren’t. I didn’t get an ounce of pleasure from these scenes and they took up about half the story.

The other half appeared to be patriotic propaganda. There was so much of it. At least four patriotic songs were played and everywhere I look, there’s some mention about how there’s nothing as patriotic as serving your country, and how they’re so proud to be patriots, and it’s sexy when you jump down the throat of someone who says the United States isn’t perfect. It’s like the author used a military recruitment poster as a writing prompt and published it as is.

Don’t get me wrong. I have complete respect for the troops. And the United States is not even close to being the worst country in the world to live in. But it’s not Narnia, either. There’s plenty wrong with the United States, including the high number of homeless vets. So having all these “patriotic” characters pisses me off.

I understand that this is going to be a series about a family who loves the military, but that doesn’t mean the story needs to get preachy. There could have been much more character development to balance the patriotism out and then it wouldn’t have been an issue for me. But as it is right now, the main characters have about as much depth as an Uncle Sam poster and I can feel the moral of the story being beaten over my head with about as much force as a two-by-four and it’s not a good feeling.

Morals are totally fine in stories. In small doses. If it’s obvious enough that it affects the story, then there’s a problem. The patriotic moral here is more blatant than the morals in the beginner chapter books I used to read for a kid. The moral should be much more subtle for an audience old enough to know what a blow job is.

Book Review: I’ll Be Looking at the Moon: A Novel About Finding Home by Lucia Barrett

A fitting book for spring, since it is about rebirth and life, “I’ll Be Looking at the Moon” by Lucia Barrett will fill your lungs with the fresh smell of wild flowers. While it can easily be cataloged as romance, the novel has deeper layers to it, which surpass the stereotypical love connection between a man and a woman. It is also a story about family and above all about the Self.

The story kicks off with a strong start. The reader is practically thrown into the inner world of the lead protagonist being exposed to her most personal thoughts. Once we share a glimpse of Elizabeth Parker Morgan’s present, we are torn away from it and sent back to the past, on a journey to discover (alongside her) why and how this present came to be. With a Freudian approach, the focus falls on her childhood and how the relationship with her parents and brother, but especially her mother, helped shape her as a person, and more particularly her capacity to give and receive love. As she matures into a successful businesswoman, she experiences France with all the romantic perils that would make such a cultural experience whole. She meets a man torn from her dreams in which she finds the coveted reciprocity she longed for all her life. But the illusion of a fairy tale love story soon shatters and both parts are left only with shards that will not fit together anymore. It is up to Elisabeth to rebuild herself and integrate this story into her life experience.

While the main focus falls on the love Elisabeth shared with Antonio, there are several other romantic strings that run through the pages of the book. Lucia Barrett takes on an inter-generational love story presenting very different type of relationships. First, there is the accomplished couple represented by Elisabeth’s grandparents, who are best friends for life and still care deeply about each other at their old age. The second pair, Elisabeth’s parents fell in love with each other easily, but they grew apart over the years. Their shared experiences uncovered mainly their differences and widened the gap between them. Finally, the love story of the heroine remains for you to discover in which category should fall, but hold your judgment until the last pages of the book.